NY MEP to tech startups: What are you trying to say? – Innovate Long Island


The New York Manufacturing Extension Partnership is addressing the unique marketing needs of the state’s manufacturing and technology sectors.
Cutting-edge manufacturers and next-gen tech firms often struggle to share their stories with the general public. The science is thick, the lingo can require a PhD and the message can be lost in the shuffle – especially if the target audience has specialized needs, even if the product or service offers exceptional user benefits.
Enter FuzeHub Marketing Services, a new vertical rising out of FuzeHub, the statewide center of the NY MEP, which umbrellas a series of regional operations – including one based at Stony Brook University – supporting smaller New York manufacturers.
Now available to startups and small/midsized manufacturers and technology companies across the state, FuzeHub Marketing Services offers a wide range of messaging and communications help, ranging from marketing-plan development and social media strategizing to trade show support and the production of sales materials.
The new division arrives in direct response to “numerous conversations with clients and partners,” according to the NY MEP, which is also planning a monthly workshop series to educate manufacturers on email marketing, search-engine optimization and other important e-commerce topics.
Elena Garuc: Problem solved.
The partnership – a network of 11 organizations supported by federal and state funding, including stipends from the National Institute of Standards and Technology and the Empire State Development Corp.’s Division of Science and Technology Innovation – is also planning a periodical e-book series filled with best practices and actionable advice that will “deepen [manufacturers’] knowledge about a specific aspect of marketing.”
With manufacturers and technology startups – companies the NY MEP already works with – keen on connecting with particular audiences, branching into marketing services was “a natural next step,” according to FuzeHub Executive Director Elena Garuc.
“This will help generate awareness and drive sales for manufacturers,” Garuc said Wednesday.
Marketing becomes the latest service offered by the comprehensive NY MEP and its statewide centerpiece. Through the boots-on-the-ground regional programs, FuzeHub already helps manufacturers and other innovators overcome business-development challenges with professional-grade programs focused on funding, technology adoption, computer-aided design, new-employee training, professional networking and more.
Combined, the 11 centers helped create or retain 6,637 jobs and generate a $994 million “financial impact” in 2020, according to the NY MEP.
That was mostly by supporting companies that need a particular type of help to reach their target audiences. Garuc noted that FuzeHub Marketing Services will follow that lead, and “help generate awareness and drive sales for manufacturers.”
“Leaders in the manufacturing and innovation communities come to us because we know their industries,” the FuzeHub exec added. “Along with our partners at the regional NY MEP centers across the state, we know how to problem-solve, get results and make the connections that lead to long-term impacts.”
 

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